Our story

With market-leading expertise in content creation and sharing, our business is uniting global brands with an actively engaged global audience.

Diagonal View has gained hard-won insight and valuable experience in the creation of original content for the connected generation. Launched in 2008 we have unique access to an unparalleled catalogue of over 2 million hours of pro-footage and produce new content, shooting 7 days a week.

As our audiences have grown and evolved, so have we - setting industry standards with content strategy, bespoke audience management and new content produced in-house by premier digital talent. We have partnered with the world's biggest brands and brightest stars including the Olympics and Sony Music. In 2014, our AllTime10s channel became the first YouTube platform to be syndicated in five languages.

Diagonal View has created standout online destinations with devoted subscribers and some of YouTube's leading channels.

Check out our work to get the Diagonal View.

Meet our team

The vision behind the view.

Our proven track record is built on the experience of industry innovators in media, entertainment and online technology.

Diagonal View's team of creators, analysts and market experts convert high production values, network management skills and revenue know-how into loyal audiences that deliver results.

Matt Heiman

CEO & Founder

Adam King

Creative Director

John Babb

Head of Studio

David Jackson

Head of Audience Development

Catherine Lui

Commercial Director

Stuart Kennaby

Head of Post-Production

Milad Moghadam

Head of Audience Development

Chris Joannides

Senior Editor

Luke Halota

Middleweight Graphic Designer

Simon Garbutt

Production Manager

Robin McConnell


Martin Ruffell

Senior Audience Development

Alex Jones


Zindzi Rocque Drayton

Production Assistant

Libby Masters

Production Assistant

Bruna Capozzoli

Senior Producer

Sean Ryan


Jamie McCulloch

Junior Editor

Adam Reeves

Junior Graphic Designer

Kelly Joeman

Channel Manager

Jimmy Lam


Noor Ahmad

Producer Assistant

Joe Thomlinson

Head of Football

Adam Templeman

Channel Manager

Chris Hamill


Sam Richards


Joe Williams

Channel Manager

Daisy Lewis

Junior Channel Manager

Tom Shennan


Yasmin Dan

Channel Manager

Nick Goddard


Anyusha Rose


Darrin Blaize

Junior Editor

Chloe Dungate


Ben Parkes


Laura Critchley

Production Assistant

Tom Drinkwater


Patrick Van Straaten

Head Writer/Producer

Rob Coniam


Will Godsiff

Channel Manager

Jon Stiff

Head of Audience, Sport

Alex Kirk


Alex Brown

Channel Manager

Brogan O'Grady


Chris Jefferies

Junior Editor

George Wright

Production Assistant
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Get in touch

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