Our story

With market-leading expertise in content creation and sharing, our business is uniting global brands with an actively engaged global audience.

Diagonal View has gained hard-won insight and valuable experience in the creation of original content for the connected generation. Launched in 2008 we have unique access to an unparalleled catalogue of over 2 million hours of pro-footage and produce new content, shooting 7 days a week.

As our audiences have grown and evolved, so have we - setting industry standards with content strategy, bespoke audience management and new content produced in-house by premier digital talent. We have partnered with the world's biggest brands and brightest stars including the Olympics and Sony Music. In 2014, our AllTime10s channel became the first YouTube platform to be syndicated in five languages.

Diagonal View has created standout online destinations with devoted subscribers and some of YouTube's leading channels.

Check out our work to get the Diagonal View.

Meet our team

The vision behind the view.

Our proven track record is built on the experience of industry innovators in media, entertainment and online technology.

Diagonal View's team of creators, analysts and market experts convert high production values, network management skills and revenue know-how into loyal audiences that deliver results.

Matt Heiman

CEO & Founder

Adam King

Creative Director

John Babb

Head of Studio

David Jackson

Head of Audience Development

Dave Horner

Head of Facebook and Platform Development

Simon Garbutt

Production Manager

Milad Moghadam

Head of Audience Development

Stuart Kennaby

Head of Post-Production

Catherine Lui

Commercial Director

Chris Joannides

Senior Editor

Joe Thomlinson

Head of Football

Andy Hughes

Sales - Sport

Robin McConnell


Martin Ruffell

Head of Syndication

Alex Jones


Libby Masters

Production Assistant

Bruna Capozzoli

Senior Producer

Jamie McCulloch

Junior Editor

Jimmy Lam


Noor Ahmad

Producer Assistant

Adam Templeman

Senior Social Media Manager

Chris Hamill

Senior Producer

Sam Richards


Joe Williams

Channel Manager

Daisy Lewis

Junior Channel Manager

Yasmin Dan

Channel Manager

Nick Goddard


Darrin Blaize

Junior Editor

Chloe Dungate


Ben Parkes


Tom Drinkwater


Patrick Van Straaten

Head Writer/Producer

Rob Coniam


Will Godsiff

Channel Manager

Jon Stiff

Head of Audience, Sport

Alex Kirk

Junior Producer

Alex Brown

Channel Manager

Brogan O'Grady


George Wright

Production Assistant

Justin Keating


Ana Carriço

Channel Manager

Sonida Goraj

Channel Manager

Zac Djellab

Junior Production Assistant

Daniel Williams

Motion Designer

Saville Berry


Shaun Jacques

Channel Manager

Chris Burkill

Production Assistant

Gabriel Brummer


Luke Terry

Production Assistant

Leif Phelps

Junior Editor

Georgia Ody

Channel Manager

Andrew Adegbemi

Sales Manager

Ben Kosma

Production Assistant

Giorgia Gray

Junior Channel Manager

James Sherwin

Junior Producer/Editor

James Waine

Michael McCubbin

Production Assistant

Milo Fisher

Production Assistant

Paul Jacobs


Serge Kabanda

Junior Production Assistant (Facebook)

Tuesday Dalby

Studio Manager
View all staff

Get in touch

Ready to work with us? Get a Diagonal View of your business. Transform your brand’s digital presence with content cut to fit.


16 Mortimer Street,
London, W1T 3JL


+44 (0) 20 7430 4168


[email protected]